Dr. Green received his PhD in Marketing from Simon Fraser University in 2012. Prior to this, he received his MBA in Strategic Marketing from McMaster University in 2007 and completed his BSc in Finance at Seton Hall University in 2000.
Dr. Green’s research interest focuses primarily on Corporate Social Responsibility (CSR) and includes both the consumer response to CSR and the role of CSR in marketing communications. He has also completed research examining the consumer response to environmentally friendly marketing.
He is currently engaged in research examining the role of CSR and Ethics in the Arts and Entertainment industries. Additionally, current research projects include examining the influence of retailer size on the consumer response to both socially responsible and irresponsible behaviour and exploring the research-practice gap in CSR-related advertising.
His research has either been published or is forthcoming in the Journal of Business Ethics, Journal of Advertising, Journal of Consumer Marketing, Journal of Consumer Behaviour and Long Range Planning.